The iOS, and I assume Android, platform provides us with a few precious characters for each release. There’s no guarantee a user will read them, but, if they do, you had better make sure that you’ve treated that space with the utmost of love and attention and filled it with amazing words for your users!
The Important Stuff
This is the bit of text the user can see without scrolling irrespective of the responsive display.
This should be the information that is most important to your users.
Don’t put placeholder or arguably pointless text here like “Thanks for using the app!” “We’re always looking for ways to make things better” “ We release every two weeks!” “Thank you for your helpful feedback” “Bug fixes” (we know you fix bugs) That’s precious space you’re filling with words that have no value to the user or your app!
Questions to ask yourself:
What is the one thing your users will care most about in this release?
What action do you want to invite them to take?
Write with the user goals in mind, always ⚽
Give the user the right level of detail in the right place at the right time ✍️
You have limited space, make every character count (check out your voice and tone guide) 🔡
Consider signposting the user at the end of your app release notes ➡️
I personally think we can do away with stating things like “bug fixes” unless you’re going to give details on which bugs. All software companies fix bugs 🐛